The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Want More Brand Share … Think Hispanic

Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands    Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight  ⇒ Fastest Growing Spendable Income Source: Univision Insight  ⇒ They Are a Savvy Technological […]

Proven Best Practices Drive Social Media Success

Learn How to Create Experiences Instead of Content Insight  ⇒  Social Success is Driven by a Few Key Strategies The success of Social Media  campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that  are […]

Gaming Engages Everyone!

Rethink Mobile Gaming … It’s Not What You Think  Insight  ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it.  Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]

The App World in Flux

Understand The Fundamental Shift Going On Right Now … Before You Build Insight  ⇒  The App World is In the Unbundling Era … On Its Way to the Stealth Generation     Insight  ⇒ Gen 1 … The iPhone/App Store Eco-system Allowed users a wide variety of simple functionality Messaging, calculator, calendar, music etc.   […]

Best Practice: Mobile Social Integration

See Why Your Brand Must Integrate Mobile and Social Media Insight  ⇒  Mobile is Dominating the Web Click to Enlarge   Insight  ⇒  Social Engagement is All Mobile Click to Enlarge   Insight  ⇒  Apps Dominate Mobile  ⇒  Games & Facebook Dominate Apps Facebook and  Social games, like Farmville and Word with Friends, account for […]

Print is Still Viable .. It’s Just Called a Tablet

Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight  ⇒  As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge   Insight  ⇒  Tablet Magazine Ads have […]