Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
Tag Archives: mobile media
Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands Insight ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight ⇒ Fastest Growing Spendable Income Source: Univision Insight ⇒ They Are a Savvy Technological […]
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
Rethink Mobile Gaming … It’s Not What You Think Insight ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it. Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]
Understand The Fundamental Shift Going On Right Now … Before You Build Insight ⇒ The App World is In the Unbundling Era … On Its Way to the Stealth Generation Insight ⇒ Gen 1 … The iPhone/App Store Eco-system Allowed users a wide variety of simple functionality Messaging, calculator, calendar, music etc. […]
See Why Your Brand Must Integrate Mobile and Social Media Insight ⇒ Mobile is Dominating the Web Click to Enlarge Insight ⇒ Social Engagement is All Mobile Click to Enlarge Insight ⇒ Apps Dominate Mobile ⇒ Games & Facebook Dominate Apps Facebook and Social games, like Farmville and Word with Friends, account for […]
Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight ⇒ As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge Insight ⇒ Tablet Magazine Ads have […]
It’s Becoming an App World at the Expense of Desktop Insight ⇒ Apps Alone Now Account for 51% of Time Spent on Digital As reported by comScore in their latest June 2014 report … Apps continue to rule the world, as does Mobile in general. Smartphones and tablets now account for 60% of all digital time spent, […]
See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight ⇒ Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media. As the chart below illustrates print has become a […]
Learn Why Mobile Must Become an Integral Part of Your Media Mix Now Insight ⇒ Mobile Ad Spending Will Increase by 83% in 2014 to Represent 10% of ALL Media Spending According to a new eMarketer report, total U.S. ad spending will be see its largest increase since 2004. Total U.S. spending is projected at a […]
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