Why So Are Many Brands Reluctant to Go Digital

Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since.     Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth.  Eventually Mobile will […]

Clients Love Monologue … Buyers Want Dialogue.

Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel.  Why not?  The objective is to ‘sell something’ so why not use every buyer touch point to get your point across.  Seems obvious the more sales messages, the more sales.  The classic lower funnel strategy that’s worked […]

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]

Brands Don’t Understand Digital Marketing

Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative.  They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]