Social Media in Transition Social Media, as an advertising vehicle, has gone through considerable changes in the last five years as agencies and brands strive to deliver more accountable performance Social 1.0 – Posting / Real-time marketing The first wave strategy tried to build awareness by injecting brands into conversations on any trending current event […]
Category Archives: Social
Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since. Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth. Eventually Mobile will […]
Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel. Why not? The objective is to ‘sell something’ so why not use every buyer touch point to get your point across. Seems obvious the more sales messages, the more sales. The classic lower funnel strategy that’s worked […]
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative. They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]
What Brands Should Do in Social … Is the Exact Opposite of What They Are Doing Insight ⇒ Social Media Practice is a Mess It all started years ago with this Oreo tweet during a blackout at the Super Bowl. The industry went gaga, a paradigm moment heralded by every Social Media maven in the […]
New Study Highlights Key Insights Into Improving Content Performance Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content. Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends Sharing occurs on the weekends […]
Online Video is Growing Dramatically … But Execution Can Be Challenging Insight ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high Insight […]
Research Indicates Specific Needs & Wants Insight ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US Insight ⇒ Several […]
Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
digitalwheat 