Search Still Huge … Google Still Dominant

A Quick Update on Search Engine Rankings Insight  ⇒  Search Engines Drive Billions of Queries Each Month According to comScore 2014 data, there were over 18.5 billion searches for the month of May. Click to Enlarge   Insight  ⇒  Google Still Dominant According to comScore 2014 data, Google’s share remains steady at around 68%.   […]

Print is Still Viable .. It’s Just Called a Tablet

Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight  ⇒  As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge   Insight  ⇒  Tablet Magazine Ads have […]

Your Print Buy is Costing You Dearly

See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight  ⇒  Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media.  As the chart below illustrates print has become a […]

Mobile to Surpass Newspaper, Magazine and Radio in Ad Spending

Learn Why Mobile Must Become an Integral Part of Your Media Mix Now Insight  ⇒ Mobile Ad Spending Will Increase by 83% in 2014 to Represent 10% of ALL Media Spending According to  a new eMarketer report, total U.S. ad spending will be see its largest increase since 2004.  Total U.S. spending is projected at a […]

Blogger Outreach ⇒ A Great Social Media Tool for Driving Sales

Learn How To Leverage Bloggers to Drive Traffic and Sales  Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE   Insight  ⇒  Blogs Have More Purchase Influence than Facebook Source: Technorati 2012   Do This  ⇒  Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]

A Better Social Media Metric ➠ The Social Efficiency Index

Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight  ⇒  Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator.  ‘Likes’ rarely return to the brand page so […]