A Quick Update on Search Engine Rankings Insight ⇒ Search Engines Drive Billions of Queries Each Month According to comScore 2014 data, there were over 18.5 billion searches for the month of May. Click to Enlarge Insight ⇒ Google Still Dominant According to comScore 2014 data, Google’s share remains steady at around 68%. […]
Tag Archives: media planning
Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight ⇒ As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge Insight ⇒ Tablet Magazine Ads have […]
It’s Becoming an App World at the Expense of Desktop Insight ⇒ Apps Alone Now Account for 51% of Time Spent on Digital As reported by comScore in their latest June 2014 report … Apps continue to rule the world, as does Mobile in general. Smartphones and tablets now account for 60% of all digital time spent, […]
See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight ⇒ Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media. As the chart below illustrates print has become a […]
Learn Why Mobile Must Become an Integral Part of Your Media Mix Now Insight ⇒ Mobile Ad Spending Will Increase by 83% in 2014 to Represent 10% of ALL Media Spending According to a new eMarketer report, total U.S. ad spending will be see its largest increase since 2004. Total U.S. spending is projected at a […]
Learn How To Leverage Bloggers to Drive Traffic and Sales Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE Insight ⇒ Blogs Have More Purchase Influence than Facebook Source: Technorati 2012 Do This ⇒ Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn Why Brands Can Dominate Mobile Right Now Insight ⇒ Mobile has High Time Spent Per Day In 2014, Mobile will be the #1 vehicle in time spent online and second to only TV Insight ⇒ Untapped Competitive Opportunity to Dominate in Mobile Now Despite time spent, Mobile spending lags far behind its value U.S. advertisers […]
Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight ⇒ Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts. After all, that’s where the scale and the influence are … right? Not quite, while Facebook […]
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