Latest Nielsen Report: TV Usage is Shifting to Mobile and Streaming

TV Still Dominates Total Adult Media Usage … Except for Millennials  According to the latest Nielsen Comparable Metrics Report just released, TV still dominates time spent overall, but is in serious decline, along with some Radio and PC erosion.  The gap is being more than offset by increases in Smartphone, Tablet and OTT (Over the […]

Why So Are Many Brands Reluctant to Go Digital

Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since.     Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth.  Eventually Mobile will […]

Clients Love Monologue … Buyers Want Dialogue.

Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel.  Why not?  The objective is to ‘sell something’ so why not use every buyer touch point to get your point across.  Seems obvious the more sales messages, the more sales.  The classic lower funnel strategy that’s worked […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]

Stop Wasting Ad Money on Print … Move it to Mobile ASAP!

The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight  ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there.  While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]

Five Brand Hot Buttons

What’s On Brands Minds Today   Insight  ⇒ Learning from the Recent ANA Brand Conference Digiday did a nice recap of what was top-of-mind for brands at the conference.  Insights are both external and internal viewpoints and not totally unexpected.  Nonetheless, it’s always good to be dialed in and here are the five key trends:  Programmatic […]

The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]