Rethink Mobile Gaming … It’s Not What You Think Insight ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it. Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]
Tag Archives: Experiential Marketing
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
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