The One Digital Strategy To Dramatically Improve Your Brand Engagement Insight ⇒ Consumer Loyalty is Eroding Deloitte’s 2013 American Pantry Study outlines a clear trend of continuing erosion of brand loyalty among American consumers. Insight ⇒ Great User Experiences Create Sharing, Advocacy and Loyalty A 2013 Jack Morton study reveals that great user experiences fuel viral brand […]
Monthly Archives: April 2014
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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