Print is Still Viable .. It’s Just Called a Tablet

Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads

Insight  ⇒  As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads

Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase.

time spent with media

Click to Enlarge

 

Insight  ⇒  Tablet Magazine Ads have the Same Impacts as Traditional Ones

As reported by a recent GfK Starch survey, the average level of reader recall for both print and digital magazine ads last year was 52%.  The highest digital magazine scores topped out with 80% recall scores.  The best digital magazine recall categories were Home & Building, Department Stores and Candy & Mint ads.   Readers also claimed that the interactive features helped them learn more about products/services and ads in digital magazines are a valuable source of information for them.

stargch tablet recall data

 

Do This  ⇒  Consider Shifting Print Dollars into Digital Magazines

  • Take advantage of magazine advertising’s positive attributes … just do it on a tablet

Not That  ⇒  Stop Allocating All Your Magazine Budget to Traditional Magazines

  • Print has been declining for years and it’s an expensive buy …and getting more inefficient every year

 

Zig has considerable expertise in Precision Targeted Media.  We create measurable results through Precision Marketing, a data-driven system that integrates Social, Mobile, Video and Web advertising.   To see our work please click on the link ⇒ http://www.zigmarketing.com.

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