TV Still Dominates Total Adult Media Usage … Except for Millennials According to the latest Nielsen Comparable Metrics Report just released, TV still dominates time spent overall, but is in serious decline, along with some Radio and PC erosion. The gap is being more than offset by increases in Smartphone, Tablet and OTT (Over the […]
Monthly Archives: December 2015
We Don’t Go Online Anymore … We live Online Mobile devices have changed our lives forever. We live in the instant to connect, discover, find and buy. We expect everything to be available immediately on our phones. If not, we abandon paths and search for new ones that can supply instant gratification. According to Forrester’s […]
Social Media in Transition Social Media, as an advertising vehicle, has gone through considerable changes in the last five years as agencies and brands strive to deliver more accountable performance Social 1.0 – Posting / Real-time marketing The first wave strategy tried to build awareness by injecting brands into conversations on any trending current event […]
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