What Brands Should Do in Social … Is the Exact Opposite of What They Are Doing Insight ⇒ Social Media Practice is a Mess It all started years ago with this Oreo tweet during a blackout at the Super Bowl. The industry went gaga, a paradigm moment heralded by every Social Media maven in the […]
Category Archives: Social Brand Experience
Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight ⇒ Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources. Insight ⇒ Content is Hard […]
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
Take the Poll and Learn To Create Content That Actually Engages Users Poll ⇒ Rate Your Content Insight ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content As more conversation platforms become available, the demand for useful, engaging content grows geometrically. Source: Content Marketing Institute – Click to Enlarge Insight ⇒ Brands […]
Understand The Fundamental Shift Going On Right Now … Before You Build Insight ⇒ The App World is In the Unbundling Era … On Its Way to the Stealth Generation Insight ⇒ Gen 1 … The iPhone/App Store Eco-system Allowed users a wide variety of simple functionality Messaging, calculator, calendar, music etc. […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
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