Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers. This […]
Tag Archives: content marketing
Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel. Why not? The objective is to ‘sell something’ so why not use every buyer touch point to get your point across. Seems obvious the more sales messages, the more sales. The classic lower funnel strategy that’s worked […]
New Study Highlights Key Insights Into Improving Content Performance Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content. Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends Sharing occurs on the weekends […]
For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight ⇒ Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources. Insight ⇒ Content is Hard […]
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
Take the Poll and Learn To Create Content That Actually Engages Users Poll ⇒ Rate Your Content Insight ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content As more conversation platforms become available, the demand for useful, engaging content grows geometrically. Source: Content Marketing Institute – Click to Enlarge Insight ⇒ Brands […]
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
See How Interactivity Gets Your Content Read and Shared Content Marketing is Critical … But Brands are Struggling With Several Issues A majority of the content being published is fairly general and mediocre at best … the rush to produce content by every brand has flooded the market with ‘a lot of stuff not worth […]
Learn the Keys to Making Your Content Go Viral Research Reveals What Content Generates Conversations Every brand strives for “going viral”. Problem is a lot of what goes viral in Social Media today is not brand appropriate or brand relevant. The first step to unlocking viralness is finding out what drives conversations and sharing on […]
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