What Big Brands Really Think About Big Data

Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers.  This […]

Clients Love Monologue … Buyers Want Dialogue.

Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel.  Why not?  The objective is to ‘sell something’ so why not use every buyer touch point to get your point across.  Seems obvious the more sales messages, the more sales.  The classic lower funnel strategy that’s worked […]

Best Practices: Simple Steps to Improve Email CRM Engagement

For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight  ⇒  Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources.   Insight  ⇒  Content is Hard […]

Proven Best Practices Drive Social Media Success

Learn How to Create Experiences Instead of Content Insight  ⇒  Social Success is Driven by a Few Key Strategies The success of Social Media  campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that  are […]

Best Practice: Curing Bad Content

Take the Poll and Learn To Create Content That Actually Engages Users Poll  ⇒ Rate Your Content   Insight  ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content As more conversation platforms become available, the demand for useful, engaging content grows geometrically.   Source: Content Marketing Institute – Click to Enlarge Insight  ⇒ Brands […]

One Powerful Insight for Driving Online Engagement

Learn What Type of Content Engages Online Users Insight  ⇒  Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of  opinions concerning what people engage in online.  Problem is it’s driven mostly from personal usage, rarely from actual user data.  We build engagement microsites and have a good data set […]