Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since. Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth. Eventually Mobile will […]
Monthly Archives: November 2015
Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel. Why not? The objective is to ‘sell something’ so why not use every buyer touch point to get your point across. Seems obvious the more sales messages, the more sales. The classic lower funnel strategy that’s worked […]
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