Category Archives: Programmatic

Mobile is Messy – Part 2 … Understanding the Mobile Marketplace

· by | in Attribution, Digital Marketing, Mobile, Precision Marketing, Programmatic | Leave a comment

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]

Mobile is Messy – Part 1 … You Might Be Better Off Burning Your Budget Instead

· by | in Attribution, Digital Marketing, Mobile, Precision Marketing, Programmatic | Leave a comment

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

· by | in Attribution, Content Marketing, Digital Marketing, Marketing Automation, Mobile, Online Display, Precision Marketing, Programmatic, Social, Video | tagged , , | Leave a comment

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]