A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]
Category Archives: Precision Marketing
A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
ROMI Maximization ➟ Single Source Social/Mobile/Video Provider Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars. As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI? Asset maximization can only be achieved through continual SMV optimization […]
The Right Attribution is Critical to Achieving the Lowest CPA Unbelievably, a majority of brands are still using single click attribution, a highly inaccurate methodology leading to poor decisions on digital media spend. Single click is not logical and there’s plenty of data proving it doesn’t provide a true-view of cause-and-effect So why is it […]
Online Video is Growing Dramatically … But Execution Can Be Challenging Insight ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high Insight […]
Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet Insight ⇒ Mobile Video Growth Leading the Way Click to Enlarge : Ooyala Insight ⇒ Video is the […]
Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands Insight ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight ⇒ Fastest Growing Spendable Income Source: Univision Insight ⇒ They Are a Savvy Technological […]
Brands Still Struggle With Developing Meaningful Analytics Insight ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing. This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise. Marketers know they […]
Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities Insight ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands. The conversation centered around the difficulty brands have […]
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