Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight ⇒ Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is “How do I measure performance?”. There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]
Monthly Archives: May 2014
Learn How Mobile Can Break Through the TV Clutter … at Far Lower Costs In ancient days before the Internet, we routinely added Radio and Outdoor to TV buys to build frequency at lower cost vs. adding more TV. Television provided the basic reach, with Radio/Outdoor acting as efficient reminder vehicles for the campaign. This […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
Understanding The Psychology of Sharing Will Increase Your Social Effectiveness Insight ⇒ The 5 Motivations for Sharing New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale. They have highlighted 5 main reasons […]
See How to Cut B2B Digital CPM’s By Over 600% Insight ⇒ B2B Brands Pay the Price for Not Buying Audience Directly Through Programmatic Buying As illustrated by the chart below, B2B brands are paying on average over a 6X premium by buying sites directly from publishers vs. buying audience directly through big data networks and […]
See How to Cut B2B Digital CPM’s By Over 600% In Part 1 we demonstrated that B2B brands are leaving real money on the table by buying digital media direct from publishers to reach their target audiences. In Part 2 we will examine why this is happening and what you can do about it. Insight […]
See How Interactivity Gets Your Content Read and Shared Content Marketing is Critical … But Brands are Struggling With Several Issues A majority of the content being published is fairly general and mediocre at best … the rush to produce content by every brand has flooded the market with ‘a lot of stuff not worth […]
Learn the Keys to Making Your Content Go Viral Research Reveals What Content Generates Conversations Every brand strives for “going viral”. Problem is a lot of what goes viral in Social Media today is not brand appropriate or brand relevant. The first step to unlocking viralness is finding out what drives conversations and sharing on […]
See How Interactivity Got 3 Million Downloads Brands are Struggling With Content A majority of the content being published is fairly general and mediocre at best Most brand created content is easily found in other places on the Web Content by itself is not the differentiator brands think it is Insight ⇒ Interactivity Creates Engagement Consumers […]
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