Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
Monthly Archives: December 2014
Three Biggest Digital Fails Insight ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out. Digital, whether Web, Social, Mobile or Video are utilized as secondary support media. There are several problems with this Traditional media is about awareness … digital […]
Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet Insight ⇒ Mobile Video Growth Leading the Way Click to Enlarge : Ooyala Insight ⇒ Video is the […]
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