Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
Category Archives: Creative Engagement
Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight ⇒ There Are Two Phases For Creating Effective Content Set-up Implementation Insight ⇒ Set-up ⇒ Proper Set-up is as Critical as Great Implementation Assess marketplace issues ➟ What are the pain points in the marketplace that the brand solves Determine key issues […]
Rethink Mobile Gaming … It’s Not What You Think Insight ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it. Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]
Take the Poll and Learn To Create Content That Actually Engages Users Poll ⇒ Rate Your Content Insight ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content As more conversation platforms become available, the demand for useful, engaging content grows geometrically. Source: Content Marketing Institute – Click to Enlarge Insight ⇒ Brands […]
Learn How to Achieve True Sales Conversion With Precision Marketing Insight ⇒ Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges. It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase. It allows brands to reach in-markets […]
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
See How Interactivity Gets Your Content Read and Shared Content Marketing is Critical … But Brands are Struggling With Several Issues A majority of the content being published is fairly general and mediocre at best … the rush to produce content by every brand has flooded the market with ‘a lot of stuff not worth […]
See How Interactivity Got 3 Million Downloads Brands are Struggling With Content A majority of the content being published is fairly general and mediocre at best Most brand created content is easily found in other places on the Web Content by itself is not the differentiator brands think it is Insight ⇒ Interactivity Creates Engagement Consumers […]
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