Proven Best Practices Drive Social Media Success

Learn How to Create Experiences Instead of Content Insight  ⇒  Social Success is Driven by a Few Key Strategies The success of Social Media  campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that  are […]

Best Practices: Steps to Effective Content Marketing

Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight  ⇒  There Are Two Phases For Creating Effective Content Set-up Implementation Insight  ⇒  Set-up  ⇒  Proper Set-up is as Critical as Great Implementation Assess marketplace issues  ➟  What are the pain points in the marketplace that  the brand solves Determine key issues […]

Gaming Engages Everyone!

Rethink Mobile Gaming … It’s Not What You Think  Insight  ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it.  Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]

Best Practice: Curing Bad Content

Take the Poll and Learn To Create Content That Actually Engages Users Poll  ⇒ Rate Your Content   Insight  ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content As more conversation platforms become available, the demand for useful, engaging content grows geometrically.   Source: Content Marketing Institute – Click to Enlarge Insight  ⇒ Brands […]

Attract, Engage, Automate … The Precision Marketing Conversion System

Learn How to Achieve True Sales Conversion With Precision Marketing Insight  ⇒  Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges.  It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase.  It allows brands to reach in-markets […]

One Powerful Insight for Driving Online Engagement

Learn What Type of Content Engages Online Users Insight  ⇒  Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of  opinions concerning what people engage in online.  Problem is it’s driven mostly from personal usage, rarely from actual user data.  We build engagement microsites and have a good data set […]

Marketing’s New Black … The Intersection of IUX and ZMOT

Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight  ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine.  This presentation highlighted a new decision-making moment […]