Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
Category Archives: Marketing Automation
Learn Why Brands are Reluctant to Deploy the Power of Marketing Automation Insight ⇒ What is Marketing Automation (MA) Marketing Automation is a new-era lead generation tool that offers significant benefits beyond a typical CRM implementation. It resulted from an integration of enterprise database and CRM software. Simply put, it is software that automates the […]
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