Latest Nielsen Report: TV Usage is Shifting to Mobile and Streaming

TV Still Dominates Total Adult Media Usage … Except for Millennials  According to the latest Nielsen Comparable Metrics Report just released, TV still dominates time spent overall, but is in serious decline, along with some Radio and PC erosion.  The gap is being more than offset by increases in Smartphone, Tablet and OTT (Over the […]

Why So Are Many Brands Reluctant to Go Digital

Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since.     Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth.  Eventually Mobile will […]

Mobile is Messy – Part 2 … Understanding the Mobile Marketplace

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]

Mobile is Messy – Part 1 … You Might Be Better Off Burning Your Budget Instead

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]

Brands Not Single Sourcing SMV are Leaving Ad Dollars on the Table

ROMI Maximization ➟ Single Source Social/Mobile/Video Provider   Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars.  As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI?   Asset maximization can only be achieved through continual SMV optimization […]