TV Still Dominates Total Adult Media Usage … Except for Millennials According to the latest Nielsen Comparable Metrics Report just released, TV still dominates time spent overall, but is in serious decline, along with some Radio and PC erosion. The gap is being more than offset by increases in Smartphone, Tablet and OTT (Over the […]
Category Archives: Mobile
We Don’t Go Online Anymore … We live Online Mobile devices have changed our lives forever. We live in the instant to connect, discover, find and buy. We expect everything to be available immediately on our phones. If not, we abandon paths and search for new ones that can supply instant gratification. According to Forrester’s […]
Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since. Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth. Eventually Mobile will […]
A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]
A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
ROMI Maximization ➟ Single Source Social/Mobile/Video Provider Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars. As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI? Asset maximization can only be achieved through continual SMV optimization […]
The Right Attribution is Critical to Achieving the Lowest CPA Unbelievably, a majority of brands are still using single click attribution, a highly inaccurate methodology leading to poor decisions on digital media spend. Single click is not logical and there’s plenty of data proving it doesn’t provide a true-view of cause-and-effect So why is it […]
Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative. They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]
The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there. While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]
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