What Big Brands Really Think About Big Data

Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers.  This […]

Why So Are Many Brands Reluctant to Go Digital

Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since.     Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth.  Eventually Mobile will […]

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]

Brands Not Single Sourcing SMV are Leaving Ad Dollars on the Table

ROMI Maximization ➟ Single Source Social/Mobile/Video Provider   Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars.  As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI?   Asset maximization can only be achieved through continual SMV optimization […]

Brand’s are Wasting a Ton of Money with Last Click Attribution

The Right Attribution is Critical to Achieving the Lowest CPA Unbelievably, a majority of brands are still using single click attribution, a highly inaccurate methodology leading to poor decisions on digital media spend.  Single click is not logical and there’s plenty of data proving it doesn’t provide a true-view of cause-and-effect So why is it […]

Brands Don’t Understand Digital Marketing

Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative.  They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]