Learn Why Brands are Reluctant to Deploy the Power of Marketing Automation Insight ⇒ What is Marketing Automation (MA) Marketing Automation is a new-era lead generation tool that offers significant benefits beyond a typical CRM implementation. It resulted from an integration of enterprise database and CRM software. Simply put, it is software that automates the […]
Monthly Archives: June 2014
Learn How To Leverage Bloggers to Drive Traffic and Sales Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE Insight ⇒ Blogs Have More Purchase Influence than Facebook Source: Technorati 2012 Do This ⇒ Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn Why Brands Can Dominate Mobile Right Now Insight ⇒ Mobile has High Time Spent Per Day In 2014, Mobile will be the #1 vehicle in time spent online and second to only TV Insight ⇒ Untapped Competitive Opportunity to Dominate in Mobile Now Despite time spent, Mobile spending lags far behind its value U.S. advertisers […]
Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight ⇒ Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts. After all, that’s where the scale and the influence are … right? Not quite, while Facebook […]
digitalwheat 