Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers. This […]
B2B Decision Makers are Not Your Father’s Buyers Much is changing in the B2B marketing space, but most of all it’s the buyers themselves and how they make vendor decisions. Brands that understand this fundamental change will close far more business Fact : On average, buyers are 57% through their decision-making by the first sales contact Impact: It […]
TV Still Dominates Total Adult Media Usage … Except for Millennials According to the latest Nielsen Comparable Metrics Report just released, TV still dominates time spent overall, but is in serious decline, along with some Radio and PC erosion. The gap is being more than offset by increases in Smartphone, Tablet and OTT (Over the […]
We Don’t Go Online Anymore … We live Online Mobile devices have changed our lives forever. We live in the instant to connect, discover, find and buy. We expect everything to be available immediately on our phones. If not, we abandon paths and search for new ones that can supply instant gratification. According to Forrester’s […]
Social Media in Transition Social Media, as an advertising vehicle, has gone through considerable changes in the last five years as agencies and brands strive to deliver more accountable performance Social 1.0 – Posting / Real-time marketing The first wave strategy tried to build awareness by injecting brands into conversations on any trending current event […]
Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since. Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth. Eventually Mobile will […]
Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel. Why not? The objective is to ‘sell something’ so why not use every buyer touch point to get your point across. Seems obvious the more sales messages, the more sales. The classic lower funnel strategy that’s worked […]
A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]
A Programmatic Marketplace Fraught with Land Mines Yep, programmatic is changing everything because there are many ways to play the Mobile market. If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
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