Category Archives: Online Display

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

· by | in Attribution, Content Marketing, Digital Marketing, Marketing Automation, Mobile, Online Display, Precision Marketing, Programmatic, Social, Video | tagged , , | Leave a comment

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

· by | in Consumer Trends, Digital Marketing, Online Display | tagged , , , , , | Leave a comment

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]