Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands
Insight ⇒ Fastest Growing Demographic in the U.S. in the Short Term
Source: Univision
Insight ⇒ Fastest Growing Demographic in the U.S. in the Long Term
Source: Univision
Insight ⇒ Fastest Growing Spendable Income
Source: Univision
Insight ⇒ They Are a Savvy Technological Cohort
Hispanics, especially Millennials, are heavily into technology and are early adopters for many products.
Source: Univision
Insight ⇒ Reach Them in Mobile … The Hub of Their Lives
Source: Univision
Insight ⇒ Reach Them in Social … They Share More Than Any Other Group
Source: Univision
Do This ⇒ Engage Hispanics Now for Short & Long Term Growth Opportunities
- Social and Mobile are effective, efficient ways to begin a dialogue
- Focus on Hispanic Audiences to grow share as many are early adopters
- Respect the culture and they will respect your brand
Not That ⇒ Don’t Treat Hispanics as Part of Your Normal Buy
- They are not just another target segment, there are language and culture barriers that make this audience different
Zig is a Social/Mobile consultancy that drives brand engagement by creating Social Brand Experiences. We programmatically reach in-market buyers, at the lowest cost, and move them to conversion. You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.
