Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands   

Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term

Source: Univision

Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term

Source: Univision

Insight  ⇒ Fastest Growing Spendable Income

Source: Univision

Insight  ⇒ They Are a Savvy Technological Cohort

Hispanics, especially Millennials,  are heavily into technology and are early adopters for many products.

Source: Univision

Insight  ⇒ Reach Them in Mobile … The Hub of Their Lives

Source: Univision

Insight  ⇒ Reach Them in Social  … They Share More Than Any Other Group

Source: Univision

Do This  ⇒ Engage Hispanics Now for Short & Long Term Growth Opportunities

• Social and Mobile are effective, efficient ways to begin a dialogue
• Focus on Hispanic Audiences to grow share as many are early adopters
• Respect the culture and they will respect your brand

Not That  ⇒  Don’t Treat Hispanics as Part of Your Normal Buy

• They are not just another target segment, there are language and culture barriers that make this audience different

Zig is a Social/Mobile consultancy that drives brand engagement by creating Social Brand Experiences.  We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.