Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers. This […]
Category Archives: Content Marketing
Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel. Why not? The objective is to ‘sell something’ so why not use every buyer touch point to get your point across. Seems obvious the more sales messages, the more sales. The classic lower funnel strategy that’s worked […]
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
New Study Highlights Key Insights Into Improving Content Performance Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content. Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends Sharing occurs on the weekends […]
For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight ⇒ Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources. Insight ⇒ Content is Hard […]
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight ⇒ There Are Two Phases For Creating Effective Content Set-up Implementation Insight ⇒ Set-up ⇒ Proper Set-up is as Critical as Great Implementation Assess marketplace issues ➟ What are the pain points in the marketplace that the brand solves Determine key issues […]
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