Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers. This […]
Monthly Archives: January 2016
B2B Decision Makers are Not Your Father’s Buyers Much is changing in the B2B marketing space, but most of all it’s the buyers themselves and how they make vendor decisions. Brands that understand this fundamental change will close far more business Fact : On average, buyers are 57% through their decision-making by the first sales contact Impact: It […]
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