The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there. While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]
Monthly Archives: May 2015
What Brands Should Do in Social … Is the Exact Opposite of What They Are Doing Insight ⇒ Social Media Practice is a Mess It all started years ago with this Oreo tweet during a blackout at the Super Bowl. The industry went gaga, a paradigm moment heralded by every Social Media maven in the […]
digitalwheat 