Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities Insight ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands. The conversation centered around the difficulty brands have […]
Monthly Archives: September 2014
Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight ⇒ Store Retailers Comps Sluggish Since 2012 Source: FactSet 2014 // Click to enlarge Insight ⇒ Same Store Sales Forecast Remains Negative for 2014 Source: FactSet 2014 // Click to enlarge Insight ⇒ eCommerce Growth Continues to Outperform In-Store Sales Source: Wells […]
CMO’s Know Social Media Impacts Their Business, But Not Sure How Much Insight ⇒ Social Media Brand Usage Will Grow A new CMO study by McKinsey released in August shows that brands from B2C to B2B will be increasing digital spend at the expense of traditional media Click to Enlarge Any Graph Digital spend […]
Nothing We Don’t Know … eCommerce Continues It’s March on Brick-and-Mortar Insight ⇒ Retailers Continue to Take Hits … Even a Start-up in a Hot Category Several items hit the news the past few weeks portraying the dismal future for brick-and mortar retailers. OfficeMax founder Michael Feuer closed the last of his MaxWellness start-up stores […]
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
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