The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Want More Brand Share … Think Hispanic

Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands    Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight  ⇒ Fastest Growing Spendable Income Source: Univision Insight  ⇒ They Are a Savvy Technological […]

Proven Best Practices Drive Social Media Success

Learn How to Create Experiences Instead of Content Insight  ⇒  Social Success is Driven by a Few Key Strategies The success of Social Media  campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that  are […]

Best Practices: Steps to Effective Content Marketing

Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight  ⇒  There Are Two Phases For Creating Effective Content Set-up Implementation Insight  ⇒  Set-up  ⇒  Proper Set-up is as Critical as Great Implementation Assess marketplace issues  ➟  What are the pain points in the marketplace that  the brand solves Determine key issues […]

Best Practice: Mobile Social Integration

See Why Your Brand Must Integrate Mobile and Social Media Insight  ⇒  Mobile is Dominating the Web Click to Enlarge   Insight  ⇒  Social Engagement is All Mobile Click to Enlarge   Insight  ⇒  Apps Dominate Mobile  ⇒  Games & Facebook Dominate Apps Facebook and  Social games, like Farmville and Word with Friends, account for […]

Five Tenants for Successful Blogger Outreach

Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight  ⇒  The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge   Insight  ⇒  Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]

Blogger Outreach ⇒ A Great Social Media Tool for Driving Sales

Learn How To Leverage Bloggers to Drive Traffic and Sales  Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE   Insight  ⇒  Blogs Have More Purchase Influence than Facebook Source: Technorati 2012   Do This  ⇒  Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]