Attract, Engage, Automate … The Precision Marketing Conversion System

Learn How to Achieve True Sales Conversion With Precision Marketing Insight  ⇒  Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges.  It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase.  It allows brands to reach in-markets […]

Search Still Huge … Google Still Dominant

A Quick Update on Search Engine Rankings Insight  ⇒  Search Engines Drive Billions of Queries Each Month According to comScore 2014 data, there were over 18.5 billion searches for the month of May. Click to Enlarge   Insight  ⇒  Google Still Dominant According to comScore 2014 data, Google’s share remains steady at around 68%.   […]

Five Tenants for Successful Blogger Outreach

Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight  ⇒  The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge   Insight  ⇒  Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]

Print is Still Viable .. It’s Just Called a Tablet

Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight  ⇒  As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge   Insight  ⇒  Tablet Magazine Ads have […]

Your Print Buy is Costing You Dearly

See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight  ⇒  Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media.  As the chart below illustrates print has become a […]

A Better Social Media Metric ➠ The Social Efficiency Index

Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight  ⇒  Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator.  ‘Likes’ rarely return to the brand page so […]