Learn How to Achieve True Sales Conversion With Precision Marketing Insight ⇒ Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges. It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase. It allows brands to reach in-markets […]
Tag Archives: precision targeting
A Quick Update on Search Engine Rankings Insight ⇒ Search Engines Drive Billions of Queries Each Month According to comScore 2014 data, there were over 18.5 billion searches for the month of May. Click to Enlarge Insight ⇒ Google Still Dominant According to comScore 2014 data, Google’s share remains steady at around 68%. […]
Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight ⇒ The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge Insight ⇒ Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]
Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight ⇒ As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge Insight ⇒ Tablet Magazine Ads have […]
It’s Becoming an App World at the Expense of Desktop Insight ⇒ Apps Alone Now Account for 51% of Time Spent on Digital As reported by comScore in their latest June 2014 report … Apps continue to rule the world, as does Mobile in general. Smartphones and tablets now account for 60% of all digital time spent, […]
See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight ⇒ Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media. As the chart below illustrates print has become a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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