Clients Love Monologue … Buyers Want Dialogue.

Most Content Marketing is Fairly Mundane Stuff Many brands view their Content Marketing practice as another sales communications channel.  Why not?  The objective is to ‘sell something’ so why not use every buyer touch point to get your point across.  Seems obvious the more sales messages, the more sales.  The classic lower funnel strategy that’s worked […]

Want More Brand Share … Think Hispanic

Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands    Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight  ⇒ Fastest Growing Spendable Income Source: Univision Insight  ⇒ They Are a Savvy Technological […]

The Brand Site Myth

Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities   Insight  ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands.  The conversation centered around the difficulty brands have […]

Brick-and-Mortar Fights Back … With Mobile

Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight  ⇒  Store Retailers Comps Sluggish Since 2012 Source:  FactSet 2014   //  Click to enlarge  Insight  ⇒  Same Store Sales Forecast Remains Negative for 2014 Source:  FactSet 2014   //  Click to enlarge   Insight  ⇒  eCommerce Growth Continues to Outperform In-Store Sales Source:  Wells […]

Retail Suffers as eCommerce Marches On

Nothing We Don’t Know … eCommerce Continues It’s March on Brick-and-Mortar Insight  ⇒  Retailers Continue to Take Hits … Even a Start-up in a Hot Category Several items hit the news the past few weeks portraying the dismal future for brick-and mortar retailers. OfficeMax founder Michael Feuer closed the last of his MaxWellness start-up stores […]

Digital Disconnect

When It Comes to Shopping Consumers are Digital … But Brands Spend Traditionally Insight  ⇒  Digital Media Rules Shopping Tools New comScore data demonstrates the power of digital media on consumer purchase.  The overwhelming majority of shopping tools are digital and mobile coupons makes its first appearance on the list. Click to Enlarge   Insight […]

Less Brand Loyalty Means Reinvent Your Marketing

The One Digital Strategy To Dramatically Improve Your Brand Engagement Insight  ⇒ Consumer Loyalty is Eroding Deloitte’s 2013 American Pantry Study outlines a clear trend of continuing erosion of brand loyalty among American consumers. Insight  ⇒  Great User Experiences Create Sharing, Advocacy and Loyalty A 2013 Jack Morton study reveals that great user experiences fuel viral brand […]