Mobile to Surpass Newspaper, Magazine and Radio in Ad Spending

Learn Why Mobile Must Become an Integral Part of Your Media Mix Now

Insight  ⇒ Mobile Ad Spending Will Increase by 83% in 2014 to Represent 10% of ALL Media Spending

According to  a new eMarketer report, total U.S. ad spending will be see its largest increase since 2004.  Total U.S. spending is projected at a 5.3% increase to a total of $180 billion in 2014.

total ad spend proj

Insight  ⇒ Mobile and TV Lead the Way with Mobile up $8.0 Billion and TV up $2.2 Billion

Mobile now represents 9.8% share of spending up dramatically from 5.7%.  TV is down slightly to 38.1%.  Mobile will surpass Newspaper, Magazine and Radio to become the third largest media behind only TV and Desktop.

us media spending by media

Insight  ⇒ Mobile Now Commands Almost 35% of all Digital Spending and Will Surpass Desktop by 2016

dig spending by channel

Insight  ⇒ Google Dominates in Mobile Ad Share Due to Search

dig rev by company

 Do This  ⇒  Jump Into Mobile Right Now Ahead of Your Competition

  • Design your brand’s digital media plan with Mobile as the core medium vs. web
  • Be creative!  Mobile has tons of uniques applications plus GPS targeting, behavioral targeting and 1st party data layering  to reach in-market users when they are actively shopping
  • Use both App and Web implementations
  • Experiment with CPC, CPA, CPM to see what works best

Not That  ⇒  Quit Treating Mobile Media as an Afterthought

  • Stop treating Mobile as a low reach opportunity, low impact opportunity
  • Stop tacking Mobile on to the end of digital buys
  • Stop buying it like another Web CPM buy

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