Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since. Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth. Eventually Mobile will […]
Category Archives: Video
Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step “Drowning in data … starving for wisdom”**. No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]
Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative. They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]
Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
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