Attract, Engage, Automate … The Precision Marketing Conversion System

Learn How to Achieve True Sales Conversion With Precision Marketing Insight  ⇒  Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges.  It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase.  It allows brands to reach in-markets […]

One Powerful Insight for Driving Online Engagement

Learn What Type of Content Engages Online Users Insight  ⇒  Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of  opinions concerning what people engage in online.  Problem is it’s driven mostly from personal usage, rarely from actual user data.  We build engagement microsites and have a good data set […]

Search Still Huge … Google Still Dominant

A Quick Update on Search Engine Rankings Insight  ⇒  Search Engines Drive Billions of Queries Each Month According to comScore 2014 data, there were over 18.5 billion searches for the month of May. Click to Enlarge   Insight  ⇒  Google Still Dominant According to comScore 2014 data, Google’s share remains steady at around 68%.   […]

Five Tenants for Successful Blogger Outreach

Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight  ⇒  The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge   Insight  ⇒  Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]

Print is Still Viable .. It’s Just Called a Tablet

Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight  ⇒  As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge   Insight  ⇒  Tablet Magazine Ads have […]

Your Print Buy is Costing You Dearly

See How Brands are Wasting Money in Print … and Totally Missing the Mobile Opportunity Insight  ⇒  Mobile Has the Eyeballs but Little Ad Spending, While Print is Horribly Overspent With budgets always tight today, there is no excuse for the misalignment of media spending to time-spent-with-media.  As the chart below illustrates print has become a […]