Stop Wasting Ad Money on Print … Move it to Mobile ASAP!

The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight  ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there.  While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]

The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]

The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Why Brands Fail at Digital Strategy … And How Not To

Three Biggest Digital Fails Insight  ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out.  Digital, whether Web, Social, Mobile or Video are utilized as secondary support media.  There are several problems with this Traditional media is about awareness … digital […]

Video-as-TV … The Next Big Trend

Insight  ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight  ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet   Insight  ⇒ Mobile Video Growth Leading the Way  Click to Enlarge : Ooyala Insight  ⇒ Video is the […]

Want More Brand Share … Think Hispanic

Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands    Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight  ⇒ Fastest Growing Spendable Income Source: Univision Insight  ⇒ They Are a Savvy Technological […]

Digital Growing … But Proving It’s Worth is Still an Issue

Brands Still Struggle With Developing Meaningful Analytics Insight  ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing.  This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise.  Marketers know they […]