Big Data is Critical to Marketing Effectiveness … But Challenges Remain Recent research by Informatica/D&B/Ascend2 asked 234 marketing professionals how they use big data and what there biggest challenges are. Key Objectives for a Data-Driven Strategy Revolve Around Personalization The drive for personalizing the customer experience by individual market segments is paramount to marketers. This […]
Tag Archives: analytics
Brands Still Struggle With Developing Meaningful Analytics Insight ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing. This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise. Marketers know they […]
CMO’s Know Social Media Impacts Their Business, But Not Sure How Much Insight ⇒ Social Media Brand Usage Will Grow A new CMO study by McKinsey released in August shows that brands from B2C to B2B will be increasing digital spend at the expense of traditional media Click to Enlarge Any Graph Digital spend […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight ⇒ Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is “How do I measure performance?”. There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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