Why So Are Many Brands Reluctant to Go Digital

Even in the Face of Compelling Evidence that Consumers are Digital … Brands Cling to What They Know Digital media consumption (daily time spent) surpassed Television in 2013 and the gap has widened significantly since.     Mobile Time Spent Growing Rapidly Mobile is the big reason for digital time spent growth.  Eventually Mobile will […]

Brands Don’t Understand Digital Marketing

Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative.  They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]

Stop Wasting Ad Money on Print … Move it to Mobile ASAP!

The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight  ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there.  While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]

The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]

What Clients Want From Digital Agencies

Research Indicates Specific Needs & Wants Insight  ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US   Insight  ⇒ Several […]

Why Brands Fail at Digital Strategy … And How Not To

Three Biggest Digital Fails Insight  ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out.  Digital, whether Web, Social, Mobile or Video are utilized as secondary support media.  There are several problems with this Traditional media is about awareness … digital […]