For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight ⇒ Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources. Insight ⇒ Content is Hard […]
Tag Archives: sharing
Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight ⇒ There Are Two Phases For Creating Effective Content Set-up Implementation Insight ⇒ Set-up ⇒ Proper Set-up is as Critical as Great Implementation Assess marketplace issues ➟ What are the pain points in the marketplace that the brand solves Determine key issues […]
Learn How To Leverage Bloggers to Drive Traffic and Sales Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE Insight ⇒ Blogs Have More Purchase Influence than Facebook Source: Technorati 2012 Do This ⇒ Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight ⇒ Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts. After all, that’s where the scale and the influence are … right? Not quite, while Facebook […]
Understanding The Psychology of Sharing Will Increase Your Social Effectiveness Insight ⇒ The 5 Motivations for Sharing New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale. They have highlighted 5 main reasons […]
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