Brands Still Struggle With Developing Meaningful Analytics Insight ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing. This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise. Marketers know they […]
Tag Archives: media measurement
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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