New Study Highlights Key Insights Into Improving Content Performance Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content. Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends Sharing occurs on the weekends […]
Tag Archives: word-of-mouth
Brands Still Struggle With Developing Meaningful Analytics Insight ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing. This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise. Marketers know they […]
Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight ⇒ There Are Two Phases For Creating Effective Content Set-up Implementation Insight ⇒ Set-up ⇒ Proper Set-up is as Critical as Great Implementation Assess marketplace issues ➟ What are the pain points in the marketplace that the brand solves Determine key issues […]
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight ⇒ The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge Insight ⇒ Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]
Learn How To Leverage Bloggers to Drive Traffic and Sales Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE Insight ⇒ Blogs Have More Purchase Influence than Facebook Source: Technorati 2012 Do This ⇒ Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight ⇒ Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts. After all, that’s where the scale and the influence are … right? Not quite, while Facebook […]
Understanding The Psychology of Sharing Will Increase Your Social Effectiveness Insight ⇒ The 5 Motivations for Sharing New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale. They have highlighted 5 main reasons […]
Learn the Keys to Making Your Content Go Viral Research Reveals What Content Generates Conversations Every brand strives for “going viral”. Problem is a lot of what goes viral in Social Media today is not brand appropriate or brand relevant. The first step to unlocking viralness is finding out what drives conversations and sharing on […]
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