Digital Growing … But Proving It’s Worth is Still an Issue

Brands Still Struggle With Developing Meaningful Analytics Insight  ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing.  This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise.  Marketers know they […]

Best Practices: Steps to Effective Content Marketing

Learn a Step-by-Step Process to Create Content That Gets Read and Shared Insight  ⇒  There Are Two Phases For Creating Effective Content Set-up Implementation Insight  ⇒  Set-up  ⇒  Proper Set-up is as Critical as Great Implementation Assess marketplace issues  ➟  What are the pain points in the marketplace that  the brand solves Determine key issues […]

One Powerful Insight for Driving Online Engagement

Learn What Type of Content Engages Online Users Insight  ⇒  Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of  opinions concerning what people engage in online.  Problem is it’s driven mostly from personal usage, rarely from actual user data.  We build engagement microsites and have a good data set […]

Five Tenants for Successful Blogger Outreach

Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight  ⇒  The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge   Insight  ⇒  Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]

Blogger Outreach ⇒ A Great Social Media Tool for Driving Sales

Learn How To Leverage Bloggers to Drive Traffic and Sales  Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE   Insight  ⇒  Blogs Have More Purchase Influence than Facebook Source: Technorati 2012   Do This  ⇒  Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]

A Better Social Media Metric ➠ The Social Efficiency Index

Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight  ⇒  Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator.  ‘Likes’ rarely return to the brand page so […]