Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities Insight ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands. The conversation centered around the difficulty brands have […]
Tag Archives: showrooming
Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight ⇒ Store Retailers Comps Sluggish Since 2012 Source: FactSet 2014 // Click to enlarge Insight ⇒ Same Store Sales Forecast Remains Negative for 2014 Source: FactSet 2014 // Click to enlarge Insight ⇒ eCommerce Growth Continues to Outperform In-Store Sales Source: Wells […]