The Brand Site Myth

Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities   Insight  ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands.  The conversation centered around the difficulty brands have […]

Brick-and-Mortar Fights Back … With Mobile

Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight  ⇒  Store Retailers Comps Sluggish Since 2012 Source:  FactSet 2014   //  Click to enlarge  Insight  ⇒  Same Store Sales Forecast Remains Negative for 2014 Source:  FactSet 2014   //  Click to enlarge   Insight  ⇒  eCommerce Growth Continues to Outperform In-Store Sales Source:  Wells […]