Brick-and-Mortar Fights Back … With Mobile

Store Retailers Combat Showrooming and eCommerce with Mobile Technologies

Insight  ⇒  Store Retailers Comps Sluggish Since 2012

retail comp

Source:  FactSet 2014   //  Click to enlarge 

Insight  ⇒  Same Store Sales Forecast Remains Negative for 2014

sss 2014 guidance

Source:  FactSet 2014   //  Click to enlarge

Insight  ⇒  eCommerce Growth Continues to Outperform In-Store Sales

wells ecom vs retail sales trend

Source:  Wells Fargo 2014   //  Click to enlarge


Insight  ⇒  eCommerce Grows In Multiple Categories

 ecomerce chart jeff jordan

Source:  RSR 2013   //  Click to enlarge


Retailers Fighting Back With Technology

Insight  ⇒  Retailers See In-Store Technology the Top Strategy to Combat Showrooming

By providing consumers a better in-store experience through technology, retailers see  opportunities to convert more sales.


retialer opps

Source:  RSR 2013   //  Click to enlarge


Insight  ⇒  Specifically, Retailers View Mobile Personalization Solutions as Having High Value

retailer tech

Source:  RSR 2013   //  Click to enlarge


Do This  ⇒  Don’t Underestimate the Power of Mobile

  • Demand generators like personalized coupons, delivered in-store, can create buy now scenarios in-store
  • Interactive engagements from Gamefication to Convenient Self-Checkout technologies will combat showrooming
  • Same day delivery service technologies like Deliv help brick-and-mortar compete more successfully

Not That  ⇒  Don’t Wait

  • As Michael Feuer, founder of OfficeMax, who failed recently with new  concept MaxWellness stated,   “Once we got back into the business, the sad part is that retailing as we know it is changing”
  • Those who hesitate to leverage the power of in-store Mobile engagement … may not be around for long.

Zig is a Social/Mobile consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.  You can see our work by clicking on the link ⇒

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