B2B In Major Buyer Transition

B2B Decision Makers are Not Your Father’s Buyers Much is changing in the B2B marketing space, but most of all it’s the buyers themselves and how they make vendor decisions.  Brands that understand this fundamental change will close far more business Fact :  On average, buyers are 57% through their decision-making by the first sales contact Impact:  It […]

B2B Brands Leaving Plenty of Digital Money on the Table – Part 1

See How to Cut B2B Digital CPM’s By Over 600% Insight  ⇒ B2B Brands Pay the Price for Not Buying Audience Directly Through Programmatic Buying As illustrated by the chart below, B2B brands are paying on average over a 6X premium by buying  sites directly from publishers vs. buying audience directly through big data networks and […]