ROMI Maximization ➟ Single Source Social/Mobile/Video Provider Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars. As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI? Asset maximization can only be achieved through continual SMV optimization […]
The Right Attribution is Critical to Achieving the Lowest CPA Unbelievably, a majority of brands are still using single click attribution, a highly inaccurate methodology leading to poor decisions on digital media spend. Single click is not logical and there’s plenty of data proving it doesn’t provide a true-view of cause-and-effect So why is it […]
Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative. They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]
The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work. Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]
The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there. While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]
What Brands Should Do in Social … Is the Exact Opposite of What They Are Doing Insight ⇒ Social Media Practice is a Mess It all started years ago with this Oreo tweet during a blackout at the Super Bowl. The industry went gaga, a paradigm moment heralded by every Social Media maven in the […]
What’s On Brands Minds Today Insight ⇒ Learning from the Recent ANA Brand Conference Digiday did a nice recap of what was top-of-mind for brands at the conference. Insights are both external and internal viewpoints and not totally unexpected. Nonetheless, it’s always good to be dialed in and here are the five key trends: Programmatic […]
New Study Highlights Key Insights Into Improving Content Performance Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content. Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends Sharing occurs on the weekends […]
Online Video is Growing Dramatically … But Execution Can Be Challenging Insight ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high Insight […]
Research Indicates Specific Needs & Wants Insight ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US Insight ⇒ Several […]
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