Mobile is Messy – Part 2 … Understanding the Mobile Marketplace

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency doesn’t understand it … you’re probably losing about 50-80% of your budget The Mobile Landscape ➟ Understanding the Structure in Simple Terms A burgeoning marketplace still evolving & dedicated to streamlining […]

Mobile is Messy – Part 1 … You Might Be Better Off Burning Your Budget Instead

A Programmatic Marketplace Fraught with Land Mines  Yep, programmatic is changing everything because there are many ways to play the Mobile market.  If your agency is not focused on it … you are probably losing about 50-80% of your budget Mobile Waste Land ➟ Trends Affecting Your Mobile Effectiveness A shift to self-serve DSP platforms for […]

It’s Not the Technology You Use … It’s How You Use the Technology That Matters

Achieving Maximum Performance in SMV Marketing Requires Human Intervention at Every Step  “Drowning in data … starving for wisdom”**.   No truer words ever spoken to sum up digital marketing and the advent of big data into the advertising world. Everywhere you look agencies are relying more and more on technology to drive decisions on ad spend. […]

Brands Not Single Sourcing SMV are Leaving Ad Dollars on the Table

ROMI Maximization ➟ Single Source Social/Mobile/Video Provider   Given the proliferation and fragmentation of digital media opportunities, there are plenty of ways to spend ad dollars … and waste ad dollars.  As Social/Mobile/Video (SMV) become the dominant consumer platforms, how do brands maximize ROI?   Asset maximization can only be achieved through continual SMV optimization […]

Brand’s are Wasting a Ton of Money with Last Click Attribution

The Right Attribution is Critical to Achieving the Lowest CPA Unbelievably, a majority of brands are still using single click attribution, a highly inaccurate methodology leading to poor decisions on digital media spend.  Single click is not logical and there’s plenty of data proving it doesn’t provide a true-view of cause-and-effect So why is it […]

Brands Don’t Understand Digital Marketing

Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative.  They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]