Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows
TV continues to decline year-over-year in all age segments … while Video time spent increases
Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet
Insight ⇒ Mobile Video Growth Leading the Way
Click to Enlarge : Ooyala
Insight ⇒ Video is the Choice of Millennials
Click to Enlarge : New York Times
Insight ⇒ Video Has Quality Programming Across Multiple Platforms
Insight ⇒ Brands are Shifting Money to Video From TV, Web and Print
Click to Enlarge – TubeMogul
Do This ⇒ Consider TV as a Supplement or Replacement to TV Efforts
- Many brands’ TV expenditures are too low to be effective vs. larger competition
- Video is growing dramatically and can effectively build reach with better targeting than TV
- Choice of Millennial Generation
Not That ⇒ Don’t Ignore the Reach of Video
- Growing dramatically for all demos across all digital platforms
Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences. We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.
Our Video platform can buy Video-as-TV, but better … Demo, Behavioral, Contextual targeting by GRP’s from DMA’s down to Zip Codes … 100% viewable and measurable.
You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.