Video-as-TV … The Next Big Trend

Insight  ⇒ Nielsen: TV Viewership Erodes While Video Grows

TV continues to decline year-over-year in all age segments … while Video time spent increases

digital video up tv down

Insight  ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet

video is mass and growing


Insight  ⇒ Mobile Video Growth Leading the Way

rise of mobile video

 Click to Enlarge : Ooyala

Insight  ⇒ Video is the Choice of Millennials

vidoe choice of millenials
 Click to Enlarge : New York Times


Insight  ⇒ Video Has Quality Programming Across Multiple Platforms

video prog


Insight  ⇒ Brands are Shifting Money to Video From TV, Web and Print

tv money shifing to video

Click to Enlarge – TubeMogul


 Do This  ⇒ Consider TV as a Supplement or Replacement to TV Efforts

  • Many brands’ TV expenditures are too low to be effective vs. larger competition
  • Video is growing dramatically and can effectively build reach with better targeting than TV
  • Choice of Millennial Generation

Not That   Don’t Ignore the Reach of Video

  • Growing dramatically for all demos across all digital platforms


Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.

Our Video platform can buy Video-as-TV, but better … Demo, Behavioral, Contextual targeting by GRP’s from DMA’s down to Zip Codes … 100% viewable and measurable.

You can see our work by clicking on the link ⇒

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s