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Tag Archives: television

Mobile: The New TV Insurance

05/21/2014 · by Howard Zoss | in Mobile | tagged marketing ROI, precision marketing, precision media, television | Leave a comment

Learn How Mobile Can Break Through the TV Clutter … at Far Lower Costs In ancient days before the Internet, we routinely added Radio and Outdoor to TV buys to build frequency at lower cost vs. adding more TV. Television provided the basic reach, with Radio/Outdoor acting as efficient reminder vehicles for the campaign.  This […]

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