Learn Why Brands are Reluctant to Deploy the Power of Marketing Automation Insight ⇒ What is Marketing Automation (MA) Marketing Automation is a new-era lead generation tool that offers significant benefits beyond a typical CRM implementation. It resulted from an integration of enterprise database and CRM software. Simply put, it is software that automates the […]
Tag Archives: marketing ROI
Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight ⇒ Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is “How do I measure performance?”. There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]
Learn How Mobile Can Break Through the TV Clutter … at Far Lower Costs In ancient days before the Internet, we routinely added Radio and Outdoor to TV buys to build frequency at lower cost vs. adding more TV. Television provided the basic reach, with Radio/Outdoor acting as efficient reminder vehicles for the campaign. This […]
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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