For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight ⇒ Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources. Insight ⇒ Content is Hard […]
Tag Archives: creative engagement
Learn How to Achieve True Sales Conversion With Precision Marketing Insight ⇒ Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges. It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase. It allows brands to reach in-markets […]
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
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