Marketing’s New Black … The Intersection of IUX and ZMOT

Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight  ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine.  This presentation highlighted a new decision-making moment […]

Create Consumer Involvement … Not Brand Content

See How Interactivity Got 3 Million Downloads Brands are Struggling With Content A majority of the content being published is fairly general and mediocre at best Most brand created content is easily found in other places on the Web Content by itself is not the differentiator brands think it is Insight  ⇒  Interactivity Creates Engagement Consumers […]