A Better Social Media Metric ➠ The Social Efficiency Index

Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight  ⇒  Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator.  ‘Likes’ rarely return to the brand page so […]

Brands are Missing a Huge Opportunity in Mobile

Learn Why Brands Can Dominate Mobile Right Now Insight  ⇒ Mobile has High Time Spent Per Day In 2014, Mobile will be the #1 vehicle in time spent online and second to only TV Insight  ⇒ Untapped Competitive Opportunity to Dominate in Mobile Now  Despite time spent, Mobile spending lags far behind its value U.S. advertisers […]

Measuring Advertising Effectiveness With Social Media Tools

Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight  ⇒  Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is  “How do I measure performance?”.  There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]

Measure What Matters

Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]