Online Video is Growing Dramatically … But Execution Can Be Challenging Insight ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high Insight […]
Tag Archives: advertising performance
Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
Three Biggest Digital Fails Insight ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out. Digital, whether Web, Social, Mobile or Video are utilized as secondary support media. There are several problems with this Traditional media is about awareness … digital […]
Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet Insight ⇒ Mobile Video Growth Leading the Way Click to Enlarge : Ooyala Insight ⇒ Video is the […]
Brands Still Struggle With Developing Meaningful Analytics Insight ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing. This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise. Marketers know they […]
CMO’s Know Social Media Impacts Their Business, But Not Sure How Much Insight ⇒ Social Media Brand Usage Will Grow A new CMO study by McKinsey released in August shows that brands from B2C to B2B will be increasing digital spend at the expense of traditional media Click to Enlarge Any Graph Digital spend […]
When It Comes to Shopping Consumers are Digital … But Brands Spend Traditionally Insight ⇒ Digital Media Rules Shopping Tools New comScore data demonstrates the power of digital media on consumer purchase. The overwhelming majority of shopping tools are digital and mobile coupons makes its first appearance on the list. Click to Enlarge Insight […]
See Why Your Brand Must Integrate Mobile and Social Media Insight ⇒ Mobile is Dominating the Web Click to Enlarge Insight ⇒ Social Engagement is All Mobile Click to Enlarge Insight ⇒ Apps Dominate Mobile ⇒ Games & Facebook Dominate Apps Facebook and Social games, like Farmville and Word with Friends, account for […]
Learn How to Achieve True Sales Conversion With Precision Marketing Insight ⇒ Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges. It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase. It allows brands to reach in-markets […]
Learn Why Brands are Reluctant to Deploy the Power of Marketing Automation Insight ⇒ What is Marketing Automation (MA) Marketing Automation is a new-era lead generation tool that offers significant benefits beyond a typical CRM implementation. It resulted from an integration of enterprise database and CRM software. Simply put, it is software that automates the […]
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