Brands Don’t Understand Digital Marketing

Strategically Bankrupt When it Comes to Engagement Marketing Not that this comes as a shock, but many brands still believe that posting on Facebook, doing inane, real-time Twitter marketing and running Search is a strong digital marketing initiative.  They don’t understand it strategically and for many it’s simply too damn hard to grasp and integrate. […]

If You Believe Online Ads Don’t Work … Cancel your TV, Radio and Print ASAP!

The Online Banner Gets No Love At least once a week I hear the online banner doesn’t work.  Whether talking to a client, prospect, agency contemporary, media rep or reading some inane article in LinkedIn … there is little faith in the online banner. Why? Personal bias … a favorite observation is ‘I have never clicked […]

Stop Wasting Ad Money on Print … Move it to Mobile ASAP!

The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight  ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there.  While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]

The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]

The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Why Brands Fail at Digital Strategy … And How Not To

Three Biggest Digital Fails Insight  ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out.  Digital, whether Web, Social, Mobile or Video are utilized as secondary support media.  There are several problems with this Traditional media is about awareness … digital […]

Video-as-TV … The Next Big Trend

Insight  ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight  ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet   Insight  ⇒ Mobile Video Growth Leading the Way  Click to Enlarge : Ooyala Insight  ⇒ Video is the […]